The original “I am EADS” advertisement series was touted as one of the most innovative among corporate advertising campaigns. These ads focused on the American men and women who work for EADS and provide a warm American face to the state-owned European conglomerate.
The new improved "I am EADS" campaign was to highlight the owners and rouge, but lovable, international customers that make EADS was it is today. Pictured above is one of the ads (click on it to increase the size).
EADS spokesperson Helmitt Fritz initially defended the ads by saying, "Americans have to understand that some of the subtleties and nuances get lost in the translation. Putin is a really a big supporter of US foreign policy. You just have to look him in the eyes and get a sense of his soul."
The French advertising company responsible for the ads though has since quit the account over creative differences. They now plan to focus exclusively on creating more creepy Burger King ads.